Your Workwear (for the First Time)

When you’re getting a company logo designed for the first time—especially with workwear in mind—it’s not just about how it looks on a screen. Your logo will be worn by your team, embroidered or printed on fabric, and visible to customers every day. It’s the face of your brand. Here are the most important things to think about to get it right from the start: So the first thing to think about is your workwear logo design

1. Simplicity Works Best

When thinking about a custom logo for a uniform, complex designs don’t translate well to fabric. Intricate details can get lost in embroidery, and small text may become unreadable. A simple, bold logo is more versatile and memorable—and it looks clean on polos, jackets, aprons, and hats.

Tip: If it can’t be recognized from a few feet away, simplify it.

2. Choose the Right Colours

Colours behave differently on fabric compared to screens. Stick to a limited palette (ideally 2–3 strong colours), and make sure they contrast well with your workwear material. Also, consider how the colours reflect your brand identity—professional, friendly, rugged, modern?

Bonus Tip: Always check how your logo looks on both light and dark clothing.

3. Think About Embroidery Compatibility

Not all logo's are embroidery-ready.  Company logo with fine lines, shadows, and gradients often don’t stitch well. If embroidery is your main method of applying the logo to clothing, ask your designer to create a version specifically suited for it.

4. Size & Placement Matters

Different workwear items have different space constraints. Your logo might appear small on a chest, large on the back, or on a sleeve or hat. Make sure your logo is scalable, and consider creating multiple layout versions (e.g., stacked and horizontal) for flexibility.

5. Reflect Your Industry

Your logo should give an immediate sense of what you do. If you’re in construction, beauty, hospitality, or cleaning services, make sure your style choices (fonts, colours, shapes) align with the right tone and message for your sector.

6. Get the Right File Formats

Ask your designer for print-ready and embroidery-ready files. These typically include:

• Vector files (.AI, .EPS, .SVG) – scalable and essential for quality printing.

• High-resolution PNGs (with transparent backgrounds).

• Embroidery files (.DST, .PES) – ask your workwear supplier which they prefer.

7. Test Before You Roll Out

Before committing to a large uniform order, do a sample run. Test your logo on the actual fabric and colours of your workwear. This helps avoid costly mistakes and gives you a chance to tweak placement, sizing, or stitching details.

8. Keep It Timeless

It might be tempting to follow design trends, but timeless logos age better. Focus on clarity and recognizability. Your brand may evolve, but a strong logo gives you consistency for years to come.

Final Thoughts

Getting your first company logo right—especially for workwear—is a smart investment. It's about more than design; it's about brand visibility, team pride, and creating a professional impression. Work with a designer who understands both digital and physical branding needs, and always keep your practical use cases in mind.